Ben’s Radio Reel


Of all the media to write for, I find radio offers the most creative opportunities. You can set an ad on the moon without sending a crew to film it. It’s intimate; you can eavesdrop on a couple of lovers beneath the Eiffel Tower; and, it’s conceptual;  imagine a debate between Newton, Einstein and Sam Neumann.

Jingles get a lot of bad press “if you can’t say it, sing it” is the usual response from a creative who is keener on a good looking book rather than results for the client. But jingles tap into our emotions like nothing else (well actually they do - like music). Emotions are much more powerful than rational arguments, so why not use something that goes straight to the heart when it’s called for?


My radio commercials

Blog Summary Widget

I’m listening to

Hotel Costes XI

Claude Challe

Cafe Del Mar 27

Santa Esmerelda’s 1970’s version of “Don’t let me be misunderstood”

radio killed the

morse code star